Alison 

Morales 

Digital Media + Audio
 

About Me

I am a graduate of Saint Edward's University in Austin, Texas. My goals are to play an important role in the technical and creative aspects of digital media. I am looking

to expand my skills in withing a career and learn to grow within a company.

I have been studying audio engineering and business throughout my education. I studied at Mediatech Institute and worked as a lab technician where I learned to manage a studio. Later on, I decided to get a degree in a similar field at Austin Community College. I graduated with my associates in Business of Music, Technology, and Performance. Shortly after I got accepted to study at Saint Edward's University and obtain a degree in Digital Media Management.

At the Saint Edward's college radio station, I was the Senior Content Producer on Topper Radio. I had two internships, one at Arlyn Studios and Hard Pressed Public Relations. During my time in college, I have volunteered, worked for festivals, and were a part of various community groups. My background is in the service industry, which has given me skills in customer service and beyond. I have learned how to get behind goals and how to properly manage a team while working for Starbucks Coffee Company for the past 13 years. Currently, I am working as a Programmatic Coordinator where I am learning to buy media and build strategic campaigns at a digital agency.

I hope that I can offer what I have gained in a career at a media company or production team.

 

Digital Marketing Experience 

Nexstar Digital Media/Vitamin T

2018 - Present

Programmatic Coordinator

Created and managed omnichannel programmatic campaigns in multiple DSP platforms to ensure success against specified KPIs. Monitored campaign pacing and performance, and developed creative solutions to further campaign success and meet profit goals. Organized and managed campaign assets, tags, and targeting for display, video, mobile, native, CTV/OTT, and audio campaigns. Monitored ad formats, user targeting, supply vendors, dayparting, recency, frequency, etc., on a daily basis. Collaborated proactively with client success teams to determine campaign optimization strategies and execution. Performed data analysis to provide reporting and recommendations for optimizations. Supported customer relationships through strategic initiatives and innovative problem-solving. 

Society of Sound Music Media 

2017 - 18

Content Creator

Researched industry-related topics and developed content for monthly blog posts.  Proofread and edited blog posts as part of a collaborative team. Provided content to the editorial staff for review and publication. Created posts and promoted content on social media. Edited podcasts for publication. Analyzed user engagement and content performance to recommend new topics.

Topper Radio

2013 -16

Senior Content Producer

Oversaw program focus and compliance with broadcast legislation. Provided press coverage for events and developed blog content. Developed campaigns and created local partnerships for the station. Trained staff on proper recording techniques and assured ongoing quality. Produced content on social channels to enhance growth and promote brand.

GLORYATX

2016

Media Relations 

Create media content and strategies. Write press releases. Respond to users and utilize engagement. Help raise funding. Event planning and coordinating. 

Punk Rock Anthropology Blog

2016 - Today

Writer and Content Planner

Create and schedule social media plan. Write and schedule posts. Edit original photo and video content. User engagement and analyze analytics. 

Hard Pressed Publicity

2012

Intern

Build and update media contact database. Conduct media outreach. Research and write press releases. Track competitors and follow industry news. 

Other Experience 

Starbucks Coffee Company

2005 - 2018

Shift Supervisor

Provided training and continued feedback on quality standards as a Barista Trainer. Utilized business acumen to assist with daily inventory management and uphold cash management. Conducted routine quality assurance audits focused on cleanliness, beverage execution, and legendary customer service.  Facilitated a customer-focused environment while handling escalated situations as a supervisor.   

Mediatech Institute

2005 - 2006

Lab Technician

Daily studio operations including equipment management, repair, and student support. Session scheduling. 

Mediatech Institute

2005 - 2006

Organize studio. Administrative duties. Assist in session work. 

 
 

Education

2016 / DEC

Saint Edward's University

Bachelors in Digital Media Managment 

2013 / MAY

Austin Community College 

Associates in Applied Science of Music Business, Technology, and Performance 

2005 / MAY

Mediatech Institute

Certifications in Audio Engineering, Live Sound Reinforcement, and Sound Design

Contact Me

  • LinkedIn - Black Circle
  • Instagram - Black Circle
  • Facebook - Black Circle
  • Twitter - Black Circle

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